What Is Vevo and How Does It Work?
Vevo is the world's largest premium music-video network. Here's what it is, where your videos play, and how artists get on it.
Launch Your ContentWhat is Vevo?
Vevo is a premium music-video network that hosts official music videos from artists and delivers them to audiences across YouTube, connected-TV apps, and Vevo's own channels. When you see an official music video with the polished "VEVO" branding, you're watching content distributed through Vevo.
Crucially, Vevo isn't a place you can sign up and upload to directly. Videos reach Vevo through an approved distributor, which handles delivery, your official ArtistVEVO channel, and royalty collection. That's exactly what Mission Control does.
Where your videos play
Through Vevo, a single upload reaches a global network of premium streaming and connected-TV platforms — far beyond a standard YouTube upload.
How Vevo works for artists
Global premium reach
Your official videos are distributed across Vevo's network, putting them in front of millions of viewers on platforms that standard uploads can't reach.
An official artist channel
You get a verified ArtistVEVO channel — the official home for your music videos — without YouTube's Partner Program requirements.
Earn from view one
With a 70/30 revenue share, you start earning royalties from your very first view — see how Vevo pays.
Common questions about Vevo
Is Vevo free to watch?
Yes. Vevo is free for viewers — videos are ad-supported and play across YouTube, connected-TV apps, and Vevo's own channels. Vevo sells the advertising around that content (including many of the ads on YouTube), and artists earn royalties from a pool of that revenue, paid on every view.
Can anyone upload directly to Vevo?
No. Vevo does not offer public self-serve uploads. Music videos reach Vevo through an approved distributor. Mission Control is that on-ramp — you upload through us and we publish to your ArtistVEVO channel.
What's the difference between Vevo and YouTube?
YouTube is the platform; Vevo is the premium music-video network that distributes to YouTube and many other services. Publishing through Vevo gives you an official ArtistVEVO channel and lets you earn from your very first view, without qualifying for YouTube's Partner Program.
Ready to get on Vevo?
Mission Control is your on-ramp to Vevo. Find out how to get a Vevo channel or compare Vevo vs. uploading to YouTube.
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